The World Wine Trade Group (WWTG) is an informal group of wine-producing countries. Participants in the group are Argentina, Australia, Canada, Chile, New Zealand, South Africa and the United States. Uruguay has recently joined the group and is in the process of joining the group`s agreements.  In 2008, the Council of Australian Governments reached agreement on amending applicable legislation to measure trade in states and territories. See NIA, for example. 32; IFS figures 11-12. WWTG also provides an invaluable platform for information exchange and coordination of positions on trade barriers. The usual themes are: trends in wine production, consumption and trade; developments in wine regulation and labelling, intellectual property and sustainability; Changing winemaking practices bilateral and regional trade negotiations; and wine issues in multilateral for a such as Codex Alimentarius, OIV and the WTO. The World Wine Trade Group (WWTG) is a group of government and industry representatives from Argentina, Australia, Canada, Chile, Georgia, New Zealand, South Africa, the United States and Uruguay. The group, established in 1998, aims to facilitate international wine trade through the exchange of information, discussion of regulatory issues in wine markets and common measures to remove trade barriers. WWTG negotiated three agreements and an agreement to promote international wine trade. The labelling protocol, as well as the two agreements mentioned above, should continue to contribute to an intensification of wine exchanges between participants in the world wine trade. The labelling protocol strengthens these agreements, improves legal certainty and further facilitates the trade in wine between the signatories.
Sustainable production is one of the main trends in the food industry, including the global wine trade. Wine producers are increasingly finding that respect for sustainability evidence is a passport to trading in high-end market segments. Credible evidence of sustainability is based on independent compliance programs. This is why producers and industrial organisations in many WWTG Member States have made significant investments in the development of regional or national sustainable development programmes. Participation in these programs is generally communicated to the consumer through a right to a label. Therefore, the way in which these labelling requirements are regulated (or not) can have a significant impact on the success of these programs and their ability to be used in international trade. Currently, there are few national laws or regulations that control the use of sustainability requirements, with laws other than general consumer information. The main drivers of the sustainability label are the economic benefits that can be added to some labels, as well as the printing of large retailers who want to improve their own brand by encouraging all their suppliers to meet certain sustainability criteria. This relatively light approach to sustainability regulation is already changing. Some markets, including some WWTG Member States, have already put in place management systems that must demonstrate that sustainability requirements can be verified on wine labels.